Press Release
Swedish Pjama in exclusive partnership with UK-based ERIC – supporting thousands of families affected by bedwetting
Approximately one in ten school-aged children in Sweden and the United Kingdom experience bedwetting (enuresis). It is a common medical condition, yet it remains highly stigmatised and associated with worry and stress for the entire family.
Swedish company Pjama, a global leader in smart textiles and treatment systems for bedwetting, is now entering an exclusive partnership with ERIC (The Enuresis Resource and Information Centre) – the UK’s only charity entirely dedicated to children’s bladder and bowel health.
Starting in September 2025, Pjama’s products will be sold exclusively through the ERIC Shop in the United Kingdom.
Since 2010, Pjama has developed discreet, washable pyjama pants, advanced bedwetting alarms, and DryGuardians – a digital support system that guides families through the treatment process. The products are already used by thousands of families and healthcare providers around the world.
Johan Bergenholtz, CEO of Pjama, says:
“Entering into this partnership with ERIC is a significant step for us. We share the same values – to provide evidence-based, safe solutions for children and their families. Through this collaboration, we can reach more children in the UK who truly need our help.”
Debbie Gordon, Head of Commercial Services & Education at ERIC, says:
“ERIC’s mission is to break the silence surrounding children’s bladder and bowel problems. With Pjama’s products, families gain access to solutions that are both research-based and practical – something that can truly change lives.”
About Pjama
Founded in Sweden in 2010, Pjama is a global specialist in solutions for children affected by bedwetting. The product range includes smart nightwear, alarms, and digital support tools.
About ERIC
ERIC (The Enuresis Resource and Information Centre) is the UK’s only charity dedicated exclusively to children’s bladder and bowel health. The organisation provides advice, education, and practical support for families and healthcare professionals nationwide.
